Magicshine @ This year’s Red Dot Product Design Award.

“The Red Dot Award: Product Design, whose origins date back to 1955, appraises the best products created every year. In 48 categories, manufacturers and designers can enter their innovations in the competition. On Young Professionals Application Day, graduates of design courses who have obtained their academic qualifications within the past five years have the opportunity to take part in the draw for one of 50 free registration places. According to the motto “In search of good design and innovation”, the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality.” More Info.

We are very glad that Magicshine Allty 1000 made the cut this year!

“ALLTY 1000 embodies a new concept for a bicycle lamp that integrates an independent unit for a daytime running light (DRL). This considerably increases cycling safety in urban traffic, as cyclists are always clearly visible during the day as well. It is USB rechargeable with battery indication, and has a waterproof rate of IPX7, which enables it to withstand extreme weather conditions. The lamp is easily mounted on a helmet or any handlebar with mounting rings.”

Statement by the Jury

The ALLTY 1000 bicycle lamp scores with its built-in daytime running light, which increases the cyclist’s safety and impresses with its reduced look.

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